Chipotle Launches Burrito Vault Game with Over $1 Million in Prizes Ahead of National Burrito Day
NEWPORT BEACH, Calif., April 2, 2024 – In a groundbreaking move to celebrate National Burrito Day, Chipotle Mexican Grill has unveiled the Burrito Vault, an innovative online game designed to reward fans with more than $1 million in free burrito offers. The game, which challenges participants to guess the correct order combinations to unlock a vault, has taken the digital and culinary worlds by storm, highlighting the brand’s dedication to engaging its customer base in unique and rewarding ways.
How the Burrito Vault Works
Starting from 12pm PT on April 2, fans can embark on a flavorful adventure by visiting www.unlockburritoday.com. The task? To unlock the Burrito Vault by accurately guessing two Chipotle order combinations. The game, which will be open for a limited time on April 2 and April 3, offers the first 50,000 successful code-breakers a Buy-One-Get-One (BOGO) free entrée code, redeemable on National Burrito Day, April 4. This innovative game not only celebrates the versatility of Chipotle’s menu but also showcases the brand’s commitment to freshness and quality, with over 1.34 billion possible burrito combinations made from over 53 real, fresh ingredients.
Additional Celebrations and Offers
In addition to the Burrito Vault game, Chipotle is rolling out a $0 delivery fee offer for all Chipotle Rewards members on National Burrito Day. This gesture aims to make the celebration even more accessible to fans across the United States and Canada, ensuring everyone can join in on the festivities. Furthermore, the brand’s participation in National Burrito Day does not stop with digital engagement; Chipotle is also part of a wider array of restaurants offering special deals and discounts to honor the beloved Mexican dish on April 4.
About Chipotle Mexican Grill
Chipotle Mexican Grill, Inc. is a pioneer in the food industry, offering classically-cooked, real food made with wholesome ingredients without artificial colors, flavors, or preservatives. With over 3,400 restaurants as of December 31, 2023, Chipotle continues to lead the way in sustainable business practices and digital innovation, making its food more accessible to everyone while maintaining a strong commitment to its brand purpose.
As Chipotle and other restaurants gear up for National Burrito Day with engaging games, offers, and discounts, the question remains: who will crack the code and unlock the flavor treasures within the Burrito Vault? Join the celebration and find out if you have what it takes to win big this National Burrito Day.