Revolutionizing Golf with EGO: Making the Sport More Affordable, Diverse, and Inclusive
Introduction to “EGO: Edging Golf Out”
In an ambitious move to address the declining popularity of golf, Chuck Thompson, Founder and CEO of MMC® and a visionary in the field of golfer acquisition, has released his new book, “EGO: Edging Golf Out.” This book serves as a rallying cry to the golf community, advocating for a shift in strategy to save and grow the game. Launched alongside the book is the Save and Grow the Game website, a crowdfunding initiative aimed at making golf more accessible, diverse, and inclusive. Thompson’s approach challenges the traditional methods of player development, suggesting instead a focus on internal growth and community engagement to attract new players.
The Declining State of Golf
Despite claims of growth, the golf industry faces significant challenges. Over the past two decades, more than 5,000 eighteen-hole facilities have closed, and player participation has seen a worrisome decline. This downturn contrasts sharply with the population growth over the same period, highlighting a clear disconnect between potential and actual engagement in the sport. The narrative of constant expansion during the Tiger Woods era led to an oversupply of courses, only for the trend to reverse as player numbers dwindled. Current optimism around the sport’s growth often overlooks the stark reality of insufficient facilities to serve even the existing player base, let alone newcomers.
A Call for Inclusivity and Affordability
“EGO: Edging Golf Out” emphasizes the need for a more inclusive approach to revitalizing the golf industry. The closure of courses has inadvertently benefited certain operators by reducing competition, leading to increased prices that exclude the average player. Thompson urges all stakeholders, including The PGA, LPGA, and LIV Golf, as well as donors, sponsors, advertisers, municipalities, manufacturers, and retailers, to unite in challenging the status quo. By exploring new avenues for sustainable growth, the industry can make golf more affordable, diverse, and accessible, ensuring its survival and prosperity.
About the Author
Chuck Thompson is the Founder and CEO of Mulligan Marketing Concepts® (MMC®) and author of “Golf: The Untapped Market.” Since 2006, his company has partnered with over 500 golf facilities, and since 1991, worked with more than 1,000 member-based businesses. MMC®’s initiatives have successfully acquired millions of members, generating almost a billion US dollars in revenue for clients, thereby saving numerous businesses and jobs. Thompson’s latest venture, “EGO: Edging Golf Out,” aims to further his mission of making golf an inclusive and thriving sport.
For more information or to get a copy of “EGO: Edging Golf Out,” visit www.saveandgrowthegame.com or Amazon.